More stuff white people like:

#96 New Balance Shoes

When you meet a person wearing New Balance shoes it is a good idea to ask them about the marathon for which they are inevitably training. If they say “I’m not training for a marathon,” this is a good opportunity to raise your status by saying “oh, I thought only runners wore those. My running club all wear New Balance except for a few jerks who won’t shut up about Asics. I’m still a bit sore from the 10k run this morning.”

This is an extremely effective move since white people who jog are generally viewed as being better than white people who don’t. Although perhaps it’s more accurately stated that white people who jog feel the need to constantly prove they are better than white people who don’t.

I guess I'm a jerk. I went back to Asics after I determined it was the Brooks that were causing the toe running. Never tried New Balance.

I'm starting to like New Balance's recent ad campaign though - now that I've seen the commercials 50 times while watching the Boston Marathon this morning (no work, yay).