Reeve Foundation Awesomeness

Blogger suckiness...I can't get this picture any larger. So, I'll translate in case the type is as small on your computer as it is on mine:

It says "You" at the bottom and "The Subway" at the top of the Great Wall of China. Then it says, "When you understand how hard it is, giving is easy. Give today at www.ChristopherReeve.org."

Here is the whole article from the NY Times about the Reeve Foundation's new and very first ad campaign that was developed pro bono by the Omnicom Group.

I love.